Rachel is a frequent writer and speaker on strategic branding, marketing to women and using cannabis as medicine. As chief strategist for YCREATIVE, a brand strategy and design agency specializing in the cannabis industry, Rachel works closely with Licensed Producers, cannabis start-ups and ancillary businesses throughout Canada and the United States.
Rachel is also the founder of Eves of Eden, a cannabis lifestyle and education brand for women in Canada; co-host of The High Friends podcast which is in its second season of sharing stories of women who unapologetically love cannabis; a mentor and advisor for Leaf Forward, Canada’s first cannabis business-accelerator program; Host and Producer of the newly launched cable television program Cannabis TV, which broadcasts modern cannabis education for curious Canadians every week on the CHCH network; and the founder of The BLOC (Boss Ladies of Cannabis) the global database of executive women in the cannabis industry.
Jennifer loves working directly with clients to truly understand their business and marketing challenges in order to develop cutting-edge and innovative brand strategies that stand out and get noticed. Her ability to create a positive dynamic with a diverse group of people and inspire teams means she’s much in demand. Most recently, she developed and hosted the first annual New Heights Cannabis Marketing Summit in Toronto to a sold-out audience of senior-level marketers from all aspects of the cannabis industry. Her latest cannabis property launching in the GTA in June 2019 is a series of Cannabis Education for Medical Professionals.