Relations

$20.00

Topics include:
  • Cannabis lobbying.
  • Public relations for cannabis brands.
  • Cannabis accessibility.
  • Hiring the right people for your company.
  • PR strategies for overcoming a negative first impression with a consumer.
Some questions answered:
  • How can cannabis lobbying create a more positive image in the eyes of the public?
  • What can public relations do for the image of cannabis with the current government restrictions on cannabis in media?
  • What can advocates for cannabis do to make cannabis more accessible to less served, low-income communities?
  • How can cannabis companies ensure they are hiring employees that are the right fit for their companies environment and image?
  • How can cannabis companies overcome a negative first impression with their consumers?
Event:

Jeff Ord

Cannabis at Work

Jeff Ord is the entrepreneurially spirited Business Development Consultant with Cannabis at Work. With a decade of experience helping small organizations grow his focus is in creating space & place for people to become the best versions of themselves. Before his time at Cannabis at Work, he served as the Executive Director of Freestyle Skiing Ontario servicing its all levels of its community while developing Olympic champions. Jeff holds an MSc in Environmental Science, and was a partner in Envirotechnics Consulting, based in British Columbia where he leveraged environmental monitoring contracts to help build capacity within northern First Nations communities. Perviously, he was the Member Program Lead with Free in Toronto, he designed and implemented a membership based creative development platform to assist creatives in reaching their full potential. In his free time Jeff is an avid skier, surfer and traveler. He is also an active member of the global Burning Man community.

Katie Pringle

Marigold PR

Katie Pringle is the co-founder of Marigold Marketing and PR and an integrated marketing expert. She has a deep understanding of the social and digital landscape and traditional media mix. She has extensive experience in lifestyle, entertainment, with a specific focus on brands that speak to women. As a marketer, Katie is forward-looking, delivers beyond expectation and is always ready for the unexpected. Her peers say she can see around corners.

Caryma Sa'd

Lawyer, Advocate

Caryma Sa’d is a Toronto-based sole practitioner and notary public focusing on landlord/tenant issues as well as criminal and human rights law.

She graduated with a Bachelor of Social Sciences in international development and globalization from the University of Ottawa in 2011 before earning her Juris Doctor (Hons) from the University of Ottawa and her Master of International Affairs from the Norman Paterson School of International Affairs at Carleton University in 2015. Ms. Sa’d was called to the Ontario Bar in 2016.

Her practice includes defending civil liberties, including sex and drug offences and advocacy with respect to human rights and social justice issues, as well as matters relating to landlord and tenant law.

Ms. Sa’d handles criminal law matters such as bail hearings, document preparation, notarization, preliminary inquiries, sentencing hearings, and trials. She assists with the defence of Criminal Code offences, including assault, youth charges, domestic assault, theft, fraud, robbery, mischief, break and enter, weapons offences, and traffic violations.

Fluent in French and English, Ms. Sa’d articled at a Bay Street litigation law firm boutique and was selected for a secondment to one of the big five banks.
During her legal studies, Ms. Sa’d was ranked first out of 265 students in English Common Law during her first year. She received the François Houle Scholarship for academic excellence, the Toyota Earth Day Scholarship for environmental community service, and an Ontario Graduate Scholarship in support of her research on the intersection between law, identity politics, and gender-based violence.

Prior to attending law school, Ms. Sa’d interned with a human rights organization in India. She wrote and illustrated a guide to domestic violence legislation, which has since been circulated to thousands of at-risk women across the country.

Ms. Sa’d writes about race, identity politics, and gender-based violence and hosts the legal podcast “Cool Your Head.”

Alanna Sokic

Global Public Affairs

Alanna Sokic is a key member of Global Public Affairs’ Cannabis team in Toronto, where she coordinates the firm’s cannabis-related mandates across the country. Alanna works on complex public affairs campaigns, assisting clients such as Supreme, Truss Beverages, Auxly, Native Roots Dispensary, and Organigram. She is an active contributor to Canada’s burgeoning cannabis industry, having been named a ‘must-know’ professional under 30 by PostMedia Network. Alanna earned a Bachelor of Arts from McGill University in Political Science and Communications Studies and spent a semester abroad in Brussels at the L’Universite libre de Bruxelles.

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