Brandi Leifso is the CEO and founder of Evio Beauty Group. At the age of 21, Leifso was living in a women’s shelter where she founded the concept for Evio Beauty. Evio Beauty believes in connecting people through beauty, its cosmetics and skincare line is affordable, inclusive, vegan and cruelty-free. Evio’s mission is to create a more conscious future with products that are good for your skin, using sustainable ingredients and packaging that leaves less of an imprint on our planet and our community. From humble beginnings, Leifso successfully established relationships with some of the world’s largest retailers before establishing a direct-to-consumer model (www.eviobeauty.com).
Leifso has raised millions through strategic alliances and has won the support of a coveted board of directors and advisors. In 2018 Aurora Cannabis, one of the world’s largest cannabis companies, and Evio Beauty announced one of the first strategic partnerships to merge beauty and cannabis on a global scale. Leifso secured a spot as a 2018 alumni member of the esteemed Sephora Accelerate program and was selected as one of Chatelaine Magazine’s 2018 Women of the Year. In 2019, Leifo spoke at Forbes Under 30’s first-ever Global Women Summit in Israel, Cosmetic Executive Women’s Future of Cannabis in Beauty in Los Angeles and the CAFA Fashion & Retail Forum in Toronto, among others.